Whiteboard Animation Explainer Video Services

How Much Is Your Explainer Animation Video Design Costing Your Company



Whiteboard and Animated Graphics Video for Web

Whiteboard and Animated Graphics Video for Web

Promotional Video


TV Commercial


TV Commercial


holiday greeting video (freelance collaboration with Purdie Rogers)


holiday greeting video (freelance collaboration with Purdie Rogers)


website banner video ("Your Number One Choice-1")


website banner video ("Your Number One Choice-2")


website banner video ("Your Number One Choice-3")

Website Marketing Video

Custom Video Greeting

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



Print

Strong design that catches attention
and enhances your brand

Business Designers Web

Website Design

Clean, modern, mobile-friendly
designs made to sell your product

Whiteboard Animation Explainer Video Services

Video

Different styles to showcase
your business message

White Animated Board

Whiteboard Animation

Eye-catching and fun animations that
will keep your web visitor engaged

Whiteboard Animation Explainer Video Services

Illustration

Custom illustrations guaranteed to be
worth a thousand words each

Business Designers Web

Custom HTML Emails

Custom emails engage your clients
with visually appealing graphics

White Animated Board

Logos

Logos that reflect and communicate
your business philosophy

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Other Fun Stuff

Ars longa, vita brevis —
(not enough hours in a day)

Business Designers Web

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Information for the city of Spokane

"

Spokane is a city located in the northwestern United States in the state of Washington. It is the largest city of Spokane County of which it is also the county seat, second largest city in the state of Washington, and the metropolitan center of the Inland Northwest region. The city is located on the Spokane River in eastern Washington, 92 miles (148 km) south of the Canadian border, approximately 20 miles (32 km) from the Washington Idaho border, and 232 miles (373 km) east of Seattle.David Thompson explored the Spokane area and began European settlement with the westward expansion and establishment of the North West Company's Spokane House in 1810.

 

This trading post was the first long term European settlement in Washington and the center of the fur trade between the Rockies and the Cascades for 16 years. In the late 19th century, gold and silver were discovered in the Inland Northwest. The Spokane area is considered to be one of the most productive mining districts in North America. Spokane's economy has traditionally been based on natural resources, being a center for mining, timber, and agriculture; however, the city's economy has diversified to include other industries, including the high tech and biotech sectors. Spokane is known as the birthplace of Father's Day, hosted the first environmentally themed World's Fair, Expo '74, and is home to Gonzaga University and Whitworth University.The city of Spokane (then known as ""Spokan [sic] Falls"") was settled in 1871 and officially incorporated as a city in 1881. The city's name is drawn from the Native American tribe known as the Spokane, which means ""Children of the Sun"" in Salishan. Spokane's official nickname is the ""Lilac City"", named after the flowers that have flourished since their introduction to the area in the early 20th century. Completion of the Northern Pacific Railway in 1881 brought major settlement to the Spokane area.With a population of 208,916, according to the 2010 Census, Spokane is the second largest city in Washington and the 102nd largest city in the United States. Spokane is the principal city of the Spokane Metropolitan Statistical Area, which is coterminous with Spokane County. As of the 2010 census, the county had a population of 471,221.

 

The Spokane Coeur d'Alene Combined Statistical Area has about 609,000 residents.Spokane became an important rail and shipping center because of its location between mining and farming areas. In the early 1880s, gold and silver were discovered in the Inland Empire; as a regional shipping center, the city furnished supplies to the miners who passed through on their way to mine in the Coeur d'Alene, Colville and Kootenay districts. The area is considered to be one of the most productive mining districts in North America.Natural resources have historically been the foundation of Spokane's economy, with the mining, logging, and agriculture industries providing much of the region's economic activity. After mining declined at the turn of the 20th century, agriculture and logging replaced mining as the primary iuence in the economic development of Spokane. As with the mining industry, the lumber industry in the city contributed to the economy by the means of outfitting the lumberjacks and millmen working in the hundreds of mills along the railroads, rivers, and lakes of northern Washington and Idaho. Agriculture has always been an important sector to Spokane's economy; the surrounding area, especially to the south, is a productive agricultural region known as the Palouse. This setting supports many vineyards and microbreweries that reside in the Spokane area. By the early 20th century Spokane was primarily a commercial center rather than an industrial center. As the metropolitan center of the Inland Northwest as well as southeastern British Columbia and Alberta, Spokane serves as a commercial, manufacturing, transportation, medical, shopping, and entertainment hub.

 

The Old National Bank BuildingIn Spokane, wood and food processing, printing and publishing, primary metal refining and fabrication, electrical and computer equipment, and transportation equipment are leaders in the manufacturing sector. Fortune 1000 company,Corporation, which operates as a real estate investment trust is headquartered in the city proper. Forestry and agribusiness continue to be important elements in the local economy, but Spokane's economy has diversified to include other industries, including the high tech and biotech sectors. Spokane is trying to reinvent itself into a more service oriented economy in the face of a less prominent manufacturing sector, particularly as a medical and biotechnology center. Genetics company, and Fortune 1000 technology company, Itron are headquartered in the area. Other companies with head offices in the Spokane area include technology company The top five employers in Spokane are the State of Washington, Spokane Public Schools, and Spokane County. The largest military facility and employer, the 92d Air Refueling Wing is stationed at Fairchild Air Force Base near Airway Heights. In 2000, the leading industries in Spokane for the employed population 16 years and older were educational services, health care, and social assistance, 23.8 percent, and retail trade, 12.7 percent. The health care industry is a large and increasingly important industry in Spokane; the city provides specialized care to many patients from the surrounding Inland Northwest and as far north as the Canadian border.Companies have located or relocated to the Spokane area, drawn by the easy access to raw materials and lower operating costs, such as cheap hydroelectric power. Economic development in the Spokane area primarily focuses on promoting six industries which include manufacturing, aerospace manufacturing, health sciences, information technology, clean technology, and digital media

 

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Information for the state of Washington

"Puget Sound is the heart of Washington's industrial and commercial development. It is navigable and has many beautiful bays, on which are situated such commercial and industrial cities as Seattle, Tacoma, and Everett. Seattle, an exporter and importer in trade with Asia and a gateway to Alaska (because of the protected Inland Passage), is a major U.S. city and a center for the manufacture of jet aircraft (as well as missiles and spacecraft) by the Boeing Corp. In recent years, computer software (Microsoft Corp. is near Seattle), electronics, and biotechnology have become increasingly important to the economy. Washington's huge food processing industry is based on the state's diversified irrigated farming and dairying as well as on its abundant fishing resources. Salmon is the biggest catch, but halibut, bottomfish, oysters, and crabs are also significant. Much of the land in E Washington is used for dry farming. Irrigation, however, has converted many of the river valleys east of the Cascades (especially the Yakima and Wenatchee) into garden areas.

 

This region contains most of Washington's vineyards; from the 1980s the state has developed an important wine industry. Washington leads the country in the production of apples, sweet cherries, and pears and is a major wheat producer, chiefly in the hilly southeastern Palouse area. Washington is also a major producer of corn, onions, potatoes, apricots, grapes (including those made into wine), and other fruits, nuts, and vegetables. Cattle, dairy goods, sheep, and poultry are also economically important. Spokane is the commercial and transportation hub of the entire ""Inland Empire"" region between the Cascades and the Rockies, which extends into British Columbia, Idaho, Montana, and Oregon. Despite the vast semiarid expanse E of the Cascades, more than half of the state's area is forested, and the lumber and wood-products industry, so important in the early development of the state, remains one of its largest.

 

Many of Washington's cities (among them Tacoma, Bellingham, Everett, and Anacortes) began as sawmill centers, Seattle itself was home to the original ""Skid Road"" and lumber, pulp, paper, and related items are still among their major products. Other important manufactures in the state are chemicals and primary metals, especially aluminum. Abundant water power and the rich aluminum and magnesium ores found in the Okanogan Highlands in the northeast part of the state have made Washington the nation's leading aluminum producer. Washington's chief minerals are sand and gravel, cement, stone, and diatomite. Gold, lead, and zinc are also found in the Okanogan Highlands. Tourism is an increasingly important industry."

 

I Improved My Whiteboard Animation Video Design In One Evening  

Explainer Video: An Effective Way to Communicate with Clients -Spokane Explainer Video Companies

 

 

THE LAST 2 HOURS ARE THE LONGEST AND THOSE ARE THE 2 HOURS YOU SAVE  

Spokane Explainer Video Companies Articles

Choosing the Right Web Design Agency

 

Perhaps one of the most difficult aspects of creating and launching a new website is choosing the right web design agency. There are many, many design companies out there looking for work, and it can become a very stressful and difficult task trying to determine which designer is the right one for you.

 

This is a very important decision and one you can't take lightly, because, let's face it, this website will be the online face of your business. Because your website will be the first point of contact for many of your customers, the quality of your site will determine whether people choose to do business with you, or not. So, you're looking for a design company that will help you reach your target audience, in addition to helping you meet your business goals.

 

So how does one choose the right web design agency? Below we've listed some guidelines that may help you select your design company -

 

Are They Listening to You?

 

You know your business better than anyone else, because you're an expert in your field. So, you know what you're selling and you have an idea of how you'd like to present your product/service to potential customers. You can't work with a web designer who won't listen to your ideas. The purpose of hiring a web design agency is to use their expertise in putting your ideas into action - it's not for the designer to create their own project.

 

They Bring Their Own Ideas to the Table

 

Whilst it's very important that your web designer listen to what you have to say, you need to hire a designer who's experienced in design and has great ideas. Of course, you know your own business, but when it comes to your website you're looking for someone who knows design; you're not getting your money's worth if you hire someone who simply nods their head and produces exactly what you say. Your experienced, professional website designer should be able to bring some exciting and innovative ideas to the table.

 

Your Chosen Website Design Agency Has Its Own Marketing Department

 

This is very important, because you need more than a great looking website: you need a website that works! Make sure the agency you choose has developers, designers, and marketers; and with this brilliant combination you can be quite sure that your website will be not only professional, but effective.

 

They Know and Understand Responsive Design

 

The words ‘responsive design' may sound like a fad, but in fact it's the only way to design a website that works. Just ask Google! Be cautious, because if a designer suggests a separate mobile website, meaning they're not familiar with responsive design, then they may not be the right designer for your website. It's true that there are cases where it's advantageous to have a separate mobile site but, generally, the preferred solution is responsive design. As more and more people are using their mobile phones and tablets to conduct their everyday business, it's imperative that your website be optimized to cater to all devices. The right web design agency will understand the advantages of responsive design.

 

They Offer a Portfolio of Live Websites

 

The best way to determine whether a web design agency knows their business, or not, is to see the work they've completed; and by this we don't mean screenshots of home pages - you need to see the actual websites in action. Visit the sites they've designed and take time to look through their portfolio. If you're struggling to find anything you like, then they're probably not the right web design agency for you.

 

How Long Have They Been Operating?

 

To be experienced in web design, a good sign of an agency's ability is their longevity. Even though the Internet changes very quickly, you're not looking for a web design company that may not be around next year. There are many, many new web design companies being created, and there are just as many closing down, and that's why we say an agency's longevity is very important. The more experienced your web design company, the more adept they'll be at changing with the times and adapting to new Internet trends: this ultimately means the more likely they'll be around if you should need support with your new website.

 

Good Designers Understand Conversion

 

There's a lot more to an effective website than just having it look nice, and a good web design agency will include a team of designers who understand conversion. In other words, they know what makes a website convert, which means they're experts at layout, navigation, and calls-to-action. Having a great looking website doesn't necessarily mean it will convert to customers, so you need your designer to use proven methods when creating your website.

 

They're Experienced in Many Industries

 

Your website must stand head and shoulders above your competitors' websites - you don't want your website to be identical to theirs. You may think it advantageous if your web design company only worked with your specific industry, but it could in fact mean that your website will end up being indistinguishable from all other businesses in your industry. If you choose a web design company that works with various industries they're more likely to create a website that's unique: a website that will reach a large audience.

 

Your Designer Has Worked at Both Local and National Levels

 

If you choose a web designer who's only worked with local businesses, it could well be that your new website won't achieve big success. You need a web design agency that understands both local businesses and national brands. If your designer understands both audiences it's more likely your website will help you reach, and even exceed, your business goals. Therefore, choose a web designer who can think both small and big.

 

They Stay on Top of Modern Design Trends

 

It's very important that your web designer stays on top of both modern design trends and the latest technology, because the last thing you need is an old-fashioned looking website. Research shows that customers are more likely to trust your business if you have a modern website, and a good design company will incorporate new, innovative, and modern trends into their websites. Your web designer should be familiar with flat design, parallax scrolling, responsive web design, and other elements and styles. You don't necessarily need all the newest fads, but there must be a good balance between what's proven to work and what's modern.

 

 

I Improved My Whiteboard Animation Video Design In One Evening

 

 

Spokane Explainer Video Companies Articles

Choosing the Right Whiteboard Animation Company

 

Making the decision to invest in a whiteboard animation video is a smart business decision; a decision that can benefit your business in both the short-term and long-term. However, there are many, many companies out there producing whiteboard marketing videos, so how will you know if you've chosen the right one?

 

Below we've listed our suggestions on what to look for when contemplating hiring a whiteboard animation company-

 

Quality

 

What you don't want is an amateur-looking whiteboard video! Because, if this is what you end up with, you've just wasted a lot of time and money. Professional, experienced whiteboard animation companies employ people with a background in art; people with amazing artistic capabilities. This is an important business decision and, unless you make the right choice, your target audience won't take your business seriously.

 

Styles

 

A professional whiteboard animation company will have a selection of artistic styles for you to choose from: this may be because they're a company who employs various professional artists with animation backgrounds, or perhaps they have one ingenious artist who's capable of producing different styles.

 

In the production process of whiteboard animation, you'll start by coming up with, then perfecting, the script. Your allocated artist will then prepare some animation samples for your perusal. If you're not happy with what you see, then it's much easier to change styles than it is to change entire companies.

 

Creativity

 

You're looking for creativity, because your video needs to fuel the fire in the hearts of your customers: the last thing you need is a boring video that sends them straight to your competitors! Let's face it! People watch videos because they want to be entertained, so if your video doesn't entertain and amuse your customers, then it shouldn't be presented as entertainment. We expect animation to be imaginative, out-of-the-box, humorous, so if you're just looking for a quick way to get some cut-and-dry information to your target audience, then perhaps an animation video is not the right tool for you.

 

Memory Retention

 

Many businesses use flyers, but the problem with flyers is that consumers receive so many of them that they usually go straight into the trash; but more importantly, rarely is a flyer memorable. On the other hand, a funny and well put-together whiteboard animation can stay in viewers' minds for up to 2 months! When you combine visual and auditory teaching styles, together with some great background music and simple images, whiteboard animation can be one of the most effective and memorable video marketing techniques available.

 

Price

 

Creating a whiteboard animation may seem a simple process, and you could certainly save yourself a lot of money by producing a video yourself; but unfortunately, you'll be sacrificing style, creativity, and more importantly, quality. And sadly, there are whiteboard companies out there that charge a fortune for an end-product that looks home-made. This means that you need to do your research before hiring a whiteboard animation company. Check for testimonials; and when comparing prices, understand what you'll be receiving for your money. Sometimes it's necessary to spend a little more to achieve better service, more choices, and a professional end-result.

 

 

 

Spokane Explainer Video Companies Articles

"

The Right WebSite Design

 

Adrien Goodard was sitting at his desk going through his finances. Things were in good shape for his company - Goodard Plumbing, but he knew that with the right marketing strategy that his company could be in much better shape. With the right way of going about it, he could grow his company so that his part-time employees could have more hours - increasing his bottom line and theirs. Maybe, he thought, I could even manage to get enough money to take my wife on that trip she's been wanting to go on for years. Adrien decided that creating a website would be a good marketing decision especially with the internet being so front-of-the-line when it came to business practices. He decided to do a quick search online of what web design companies were in his area. When he saw the list of over twenty companies, he felt overwhelmed. How am I ever going to choose the right company from this list. I can't just choose anyone because the website will be the first thing that prospective new clients see about us, he wondered. Just then the phone rang and Adrien took it. He had a customer who had an emergency and needed him and his crew on site immediately. Adrien called his employees and then headed out to his truck. His marketing plans would have to wait.

 

It was late by the time that Adrien had dealt with the emergency and headed home. At the back of his mind he had many thoughts of what he'd like to say to his customers - both current and potential but it didn't sound right to him. He stayed up for a little while pacing the kitchen floor and drinking too much coffee trying to come up with an image in his mind. He felt tired the next morning when he went to work. He once again looked at the abundant list of web design companies advertised. He decided that the best way to find out about the companies was to take a quick look at their website and then speak with them. Adrien wasn't a man who felt comfortable conducting business over the internet, he liked to do things face to face. However, he supposed that he would have to learn about writing an effective e-mail once his website was up and running. The thought frightened him. The first call that Adrien made was to an internet start-up. The young man who met with him was friendly and presented Adrien with templates for the type of site that he could do.

 

""Once the website is built, do you put on any updates that we have?"" asked Adrien, ""for example, if I wanted to advertise the importance of having drains checked annually, and maybe offered a coupon once and a while for services such as this.""

 

""We could do that for you, sir,"" said the man, ""for a fee of course.""

 

""Have your clients been satisfied with your work so far?"" asked Adrien.

 

""Well, sir, we haven't had many clients, sir, but we hope to make the ones we get happy, after all that's how we'll make our business successful.""

 

""Thank you,"" said Adrien, ""you're the first company that I have interviewed but I will keep you in mind.""

 

After the young man had left, Adrien thought about the conversation that he had. The young man had been personable but Adrien felt anxious about the possibility of him creating the site for the plumbing company. He decided that he needed to know more about choosing the right internet company. It was a different experience than hiring plumbers or choosing companies to supply his tools of the trade. He found a few online texts to give him a better idea of what he was looking for. It made him realize that he needed to keep looking because a new company might not stay in business long enough to keep his website updated and successful for his business. He was also hoping for something that would distinguish him from other plumbers in the area, which meant that a template design was too generic for his needs. Ah, thought Adrien, this is stressful. I didn't realize that I needed to understand so many things about the internet to make the right choice when it comes to having a website. I've been in business fifteen years and have never had one before, but I know that it is important that I keep up with the marketing trends. A lot of potential clients aren't just going to look in the local entrepreneurs' guide. They're going to use search engines to find what they need because they always have their phones close by. I don't have the time to meet with every company on the list. It will take up too much of my time - time that I should be investing in my business. Adrien glanced up at the clock. It was nearing lunchtime and he needed a break. He decided to head out and get something. At the local diner, he ordered a burger, fries and soda.

 

""Hi, Adrien,"" said the waitress Marie, ""you look like something's eating at you.""

 

""Just trying to figure out a way to get a website created for my business. I had no idea there were so many webpage designers and companies in the area. I just don't have time to interview them all, and reading reviews and about each one online is equally time consuming.""

 

""I could recommend a designer for you,"" said Marie.

 

""You could?"" asked Adrien.

 

""Yes, you should contact Louisa Clayton at Clayton Commercial Arts. She looks after the diner's site and does a great job. Her company's been around for over ten years and is reliable. She has made a real success of her business and her skills are diverse. She's a graphic designer, web designer, artist and she also makes her own videos.""

 

""Wow,"" said Adrien, ""you sound like a walking billboard for her skills.""

 

Marie laughed, ""it isn't the first time that I've recommended her over the years and I've never heard of her letting anyone down. She makes all of her websites unique and she's good about bringing her own ideas to the table, and listening to what your vision is.""

 

Adrien made an appointment to meet with Louisa at the end of the week. After the introductions, Louisa made her pitch to Adrien.

 

""I'm impressed. You researched my company,"" said Adrien.

 

""I've found it to be a necessary part of my job,"" said Louisa, ""I like to be able to make a pitch at my first meeting. It saves us both time. I've come up with a few mock-ups for what I could do for your company. Bear in mind that I can change any colors or fonts that you want to match with what you want.""

 

""I like that,"" said Adrien when he saw a design that had a background that resembled pipes in a colorful pattern.""

 

""Plumbing isn't usually considered something fun or interesting, so I thought that we needed to put a fun spin on it. With the information that you can provide me, I can create pages that make your website user-friendly. Because plumbing isn't in a technological field, I find that a simple approach is usually best.""

 

""I think that sounds very reasonable,"" replied Adrien.

 

A few days later, Louisa stopped by the plumbing company to show Adrien what his completed website would look like. He was very impressed and thankful for her assistance.

 

""Now, you just have to advertise that you have a website,"" said Louisa, ""it will help you draw in customers. It is something that you can either do yourself, or you can leave it with my company. Our marketing department can help get the information out there online as well as through the radio and print media like flyers and the newspaper.""

 

""Can you outline the costs for that,"" said Adrien.

 

Louisa did and Adrien found the costs reasonable and retained her firm to do more work for him. He was impressed when a few days later he got a phone call from a new client who had seen his website. His stress level was down and he was sleeping well at night. Hiring Louisa Clayton's company had been a smart decision and he knew that he would be willing to refer her in the future to other fellow businessmen who might need a push in the direction of the right design like he had.

 

"

 

You Can Find More Information at  http://animatedwhiteboardvideos.org/
and at Seattle Business Design Site Web

Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 

 


 

Discover The Fortune That Lies In Your Explainer Animation Video

 

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

How Much Is Your Explainer Animation Video Design Costing Your Company

 

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