Graphic Desighns

Explainer Animation Video Design Secrets That Designers Don'T Want Published!



Whiteboard and Animated Graphics Video for Web

Whiteboard and Animated Graphics Video for Web

Promotional Video


TV Commercial


TV Commercial


holiday greeting video (freelance collaboration with Purdie Rogers)


holiday greeting video (freelance collaboration with Purdie Rogers)


website banner video ("Your Number One Choice-1")


website banner video ("Your Number One Choice-2")


website banner video ("Your Number One Choice-3")

Website Marketing Video

Custom Video Greeting

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



Print

Strong design that catches attention
and enhances your brand

Business Website Designers

Website Design

Clean, modern, mobile-friendly
designs made to sell your product

Graphic Desighns

Video

Different styles to showcase
your business message

Website Design Web

Whiteboard Animation

Eye-catching and fun animations that
will keep your web visitor engaged

Graphic Desighns

Illustration

Custom illustrations guaranteed to be
worth a thousand words each

Business Website Designers

Custom HTML Emails

Custom emails engage your clients
with visually appealing graphics

Website Design Web

Logos

Logos that reflect and communicate
your business philosophy

[%var003]

Other Fun Stuff

Ars longa, vita brevis —
(not enough hours in a day)

Business Website Designers

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We are the TOP animation video
agency in the industry.

Information for the city of San Jose

"

The large concentration of high technology engineering, computer, and microprocessor companies around San Jose has led the area to be known as Silicon Valley. As the largest city in the valley, San Jose has billed itself ""the capital of Silicon Valley."" Area schools such as the University of California, Berkeley, University of California, Santa Cruz, San Jose State University, San Francisco State University, California State University, East Bay, Santa Clara University, and Stan University pump thousands of engineering and computer science graduates into the local economy every year.High economic growth during the tech bubble caused employment, housing prices, and traffic congestion to peak in the late 1990s. As the economy slowed in the early 2000s, employment and traffic congestion diminished somewhat. In the mid 2000s, traffic along major highways again began to worsen as the economy improved.

 

San Jose had 405,000 jobs within its city limits in 2006, and an unemployment rate of 4.6%. In 2000, San Jose residents had the highest median household income of any city in the United States with a population over 300,000, and currently has the highest median income of any U.S. city with over 280,000 people.San Jose lists many companies with 1,000 employees or more, Sizable government employers include the city government, Santa Clara County, and San Jose State University. er's United States division has its offices in San Jose. Prior to its closing, Netcom had its headquarters in San Jose.The cost of living in San Jose and the surrounding areas is among the highest in California and the nation. Housing costs are the primary reason for the high cost of living, although the costs in all areas tracked by the ACCRA Cost of Living Index are above the national average. Households in the city limits have the highest disposable income of any city in the U.S. with over 500,000 residents.

 

San Jose residents produce more U.S. patents than any other city. Thirty five percent of all venture capital funds in the U.S. are invested in San Jose and Silicon Valley companies.In January 2014 Magazine reported that had ranked San Jose Sunnyvale Santa Clara metro area as the happiest place to work in the USA. The report cited a large concentration of technology jobs that typically offer a high salary and opportunity for growth, in addition to companies providing ""fun and innovative work environments"" as some of the reasons for the ranking

 

"

 

Information for the state of California

The economy of California is large enough to be comparable to that of the largest of countries. FY 2011, the gross state product (GSP) is about $1.96 trillion, the largest in the United States. California is responsible for 13.1 percent of the United States' $14.96 trillion gross domestic product (GDP). California's GDP is larger than that of all but 8 countries in dollar terms (the United States, China, Japan, Germany, France, Brazil, the United Kingdom, and Italy).

 

California's GDP is larger than the GDPs of Russia, India, Canada, Australia, and Spain; in terms of Purchasing Power Parity,[103] it is larger than all but 9 countries (the United States, China, India, Japan, Germany, Russia, Brazil, France, the United Kingdom, Italy), larger than Mexico, South Korea, Spain, Canada, and Turkey. In terms of jobs, the five largest sectors in California are trade, transportation, and utilities; government; professional and business services; education and health services; and leisure and hospitality. In terms of output, the five largest sectors are financial services, followed by trade, transportation, and utilities; education and health services; government; and manufacturing. Agriculture is an important sector in California's economy. Farming-related sales more than quadrupled over the past three decades, from $7.3 billion in 1974 to nearly $31 billion in 2004.[107] This increase has occurred despite a 15 percent decline in acreage devoted to farming during the period, and water supply suffering from chronic instability.

 

Factors contributing to the growth in sales-per-acre include more intensive use of active farmlands and technological improvements in crop production.[107] In 2008, California's 81,500 farms and ranches generated $36.2 billion products revenue.[108] In 2011, that number grew to $43.5 billion products revenue.

 

Experience The Thrill Of..  

Your web designer should be familiar with flat design, parallax scrolling, responsive web design, and other elements and styles. You don't necessarily need all the newest fads, but there must be a good balance between what's proven to work and what's modern. -San Jose Explainer Video Companies

 

 

7 SURE FIRE TIPS FOR MORE EXPLAINER ANIMATION VIDEO PROFITS  

San Jose Explainer Video Companies Articles

"

Video: An Effective Way to Communicate with Clients

 

Today, we're seeing video as one of the key methods for communicating messages to clients. Here are some interesting facts you may not be aware of -

 

-After Google, YouTube has become the second-biggest search engine;

 

-Every minute there are 60 hours of video being uploaded; which means that each and every second a staggering 60 minutes of video is uploaded onto YouTube;

 

-Each day a whopping 4 billion videos (conservatively) are watched;

 

-Each month more than 800 million users visit YouTube;

 

-Every month more than 3 billion hours of video are watched on YouTube;

 

-In one month, more video is uploaded to YouTube than the three major networks in the United States created in 60 years;

 

-YouTube had over 1 trillion views in the year 2011; which equals around 140 views for every person on earth.

 

So, what do all the above statistics mean for you and your business? It means that viewers love videos, so businesses need to acknowledge this and provide their customers with the type of content they're looking for. It's true that a lot of online video consumption is driven by entertainment and recreational videos; however, there's enough evidence to show that video is very impactful when used for business purposes.Let's take a look at another lot of statistics -

 

-Consumers spend 9% more time viewing a webpage when there's a video present, compared to when there's no video;

 

-In a survey, 22% of respondents said they preferred to watch a video rather than browsing text when looking for business information, and 60% said they would watch a video before they read text on the same webpage;

 

-75% of executives surveyed said that at least once a week they watch work-related videos on business websites, while more than 50% said they watch these videos on YouTube;

 

-A survey carried out by Forbes in October 2010 showed that, after viewing a work-related online video, 65% of executives in the United States visit a vendor's website.

 

So, what does all this information mean? It means that, for the continued success and growth of your business, it's imperative that you implement a video content strategy, if you haven't yet done so.

 

Below we've listed the main reasons why we believe you need to implement a video content strategy for your business -

 

-It's What Your Clients Want!

 

All today's trends point towards the fact that your customers and potential customers want video from you; and if you don't give your customers what they want, someone else will.

 

-Less Time - More Content

 

In just of short period of time you can communicate a lot of information via video. In fact, research shows that watching one minute of video is equivalent to reading 1.8 million words!

 

-Assists with Branding

 

Branding can be a very complex business, and videos are ideal for crafting and shaping your brand. It's a lot easier to convey emotions and add different attributes to your brand with a video than it is with photos and text.

 

-They're Multipurpose

 

It's not only on their website that businesses use videos; they use other online channels as well, like social media platforms and YouTube. Videos can also be used for email marketing campaigns, for presentations in off-line settings, and on televisions in waiting rooms.

 

-Improved Website Quality

 

A well put-together video improves the overall quality and efficiency of any website.

 

-Highlights Your Profile and Personality

 

Clients respond to videos created with a personal touch, so businesses can use video to project a more human and personal profile to their clients. Doctors and lawyers are able to present a less formal approach through video, something clients appreciate and respond to.

 

-Email Marketing

 

Compared to static emails, videos used in email marketing generate between two and three times higher click-through rates.

 

-Videos Are the Way of the Future

 

Today, most smartphones and other mobile devices are already optimized for video consumption, which means that when you provide content in video format, you're automatically differentiating yourself from your competitors.

 

"

 

Experience The Thrill Of..

 

 

San Jose Explainer Video Companies Articles

Choosing the Right Graphic Designer

 

The right graphic designer can help your business achieve its ultimate visualization communication goals, but you must know what to look for when choosing a graphic designer.

 

Below we've listed some helpful tips on choosing the right graphic designer for your project:

 

Experience

 

Experience is paramount when choosing your graphic designer. Professional graphic designers only survive in this highly competitive field when they're providing their clients with top-quality service, and one of the key factors in determining this is the length of time they've been in business.

 

Design Portfolio

 

Your decision in selecting the right graphic designer should not be too difficult once you've seen some design samples: from these samples, you should gain good insight into previous work that's been completed; plus, you'll see if the work a particular designer produces is what you're actually looking for.

 

The Design Process

 

There are various steps involved in the process of completing a project and showing it to clients. In order to determine the effective flow of work, it's important to note the ease of use and readiness of the designer's system that's in place. You need a proper history of all conversations which took place both before and after the design process, and you don't have time to waste in lost emails.

 

Testimonials

 

Testimonials can be very helpful when trying to determine what a designer will be like to work with, so don't hesitate to ask for references. You're looking for designer's clients you can contact personally; people who can confirm their satisfaction in working with that designer.

 

The right graphic designer for your project will be able to create ideas for a specific purpose and help visually express your business's objectives. Your message should be clear, so the outcome must be thoughtful, visual communications.

 

 

 

 

San Jose Explainer Video Companies Articles

Use Video to Create a Dynamic Website

 

If you want to increase the popularity of your website, you can achieve this goal by using the very powerful tool of video. Whether your goal is to increase page views, share your knowledge, or earn more money, video helps create a dynamic website that not only attracts more visitors but keeps them coming back.

 

Video Can Turn Your Website into a Dynamic Destination

 

 

Because video enhances your website, viewers will find your site to be an interactive and dynamic destination. The various types of videos that can be used to enhance a website include-

 

-A virtual tour of your website, showing visitors your physical location;

 

-A promotional video explaining what you do and who you are; and

 

-A website tour showing viewers what's on your website, and where.

 

Videos Are Ideal for Demonstrating an Activity or Product

 

 

Possibly the most popular videos on the internet are how-to videos, and these are particularly popular with businesses when they want to educate their customers. Videos can help educate customers on how to use your product in various ways, plus there's the added advantage of saving both time and money on customer service.

 

-A video is the perfect way of showing your product in action;

 

-Videos are ideal for demonstrating how to set up or install a product; and

 

-They're the perfect training tool for remote teaching of staff and clients.

 

Share Your Expertise Via Video

 

 

Many popular businesses have used video to create a marketing niche for themselves, thus establishing their expertise on a certain topic.

 

-Educational videos provide viewers with concise, in-depth information relative to your industry;

 

-Newscast videos update viewers on current data in your field of expertise; and

 

-Other expert videos related to your particular topic can be published.

 

Videos: A Tool for Increasing Website Traffic

 

 

Videos drive traffic to your website because Search Engines love video!

 

-A variety of videos can be created, with each video focusing on a different search term;

 

-Title and tag your videos using targeted keywords; and

 

-Increase links back to your main website using multiple video-sharing sites.

 

Earn Additional Revenue Using Video

 

 

If you've got great content and the right audience, you can use video to earn additional money from your website. There are various ways to earn money using video, like-

 

-Place appropriate advertising on video pages;

 

-Charge viewers to download entertainment or informational videos; and

 

-If you have a popular video podcast you can sell sponsorship.

 

Promote a Special Event or Sale Using Video

 

 

Similar to the way companies create advertisements advising customers about an upcoming sale, you can create a video to advertise specials on your website.

 

-Reward viewers using promo codes within videos;

 

-Show off new products using videos; and

 

-Notify your customers of upcoming specials using video.

 

Give Your Business a Personal Face Using Video

 

 

Video is the ideal way of giving your corporate website a human face. Communicate with your web viewers using video in one or more of the following ways-

 

-Introduce your executives and employees using a profile video;

 

-Produce a short video to welcome visitors to your website; and

 

-Communicate the value of your company using customers' testimonial videos.

 

Encourage Viewers to Revisit Your Website Using Video

 

 

Video is the ideal way of getting people to come back to your website over and over again. By providing good-quality and regular content, visitors will return to your website to see what you're offering.

 

-Provide timely information using daily or weekly video podcasts;

 

-Promote recent activities and business events using video; and

 

-Update visitors about new videos using an RSS feed.

 

Stand out from Your Competitors Using Video

 

 

Even though videos are becoming very popular, there are still many businesses not using video as common practice. This leaves the field wide open for you to set yourself apart from your competitors by using video on your website.

 

-Your web videos can be promoted on local websites;

 

-Use online directories and add a video to your business listing; and

 

-Allow viewers to share and embed your videos, which will result in your videos being spread virally.

 

 

You Can Find More Information at  http://animatedwhiteboardvideos.org/
and at Evansville Whiteboard Animation Video Companies

Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 

 


 

Get Rid Of Explainer Animation Video Design Worries For Good

 

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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