Easy Whiteboard Animation

The Explainer Animation Video Design Solution Of The Future



Whiteboard and Animated Graphics Video for Web

Whiteboard and Animated Graphics Video for Web

Promotional Video


TV Commercial


TV Commercial


holiday greeting video (freelance collaboration with Purdie Rogers)


holiday greeting video (freelance collaboration with Purdie Rogers)


website banner video ("Your Number One Choice-1")


website banner video ("Your Number One Choice-2")


website banner video ("Your Number One Choice-3")

Website Marketing Video

Custom Video Greeting

Why Whiteboard Sells


GRABS ATTENTION

Whiteboard videos are a great way to engage your web visitor. Your viewer is instantly put at ease due to the casual and informal feel and they continue watching because they want to see the drawing completed and experience the final product. Drawings are a primary and very basic way of communicating and people are drawn (sorry for the pun!) to them. When your viewer is relaxed and engaged, they will take notice and connect with your message and you'll be more likely to make a sale.

FLEXIBLE BRANDING

Whiteboard animations are completely custom and can be crafted specifically to reflect your branding, but in that folksy, familiar style. Whatever your message or brand, it is reinforced in a positive, fun way. You can’t go wrong.

DON'T WASTE YOUR SPACE

What's the point of putting your message on the web if it's not going to grab people — and let's face it — entertain them? You want to be memorable; you want to sell your product. With whiteboard animation, your message stays with your visitor and they are more likely to remember and choose you over your competitor.

APPEALS TO PEOPLE AND SEARCH ENGINES BOTH

A picture is worth a thousand words, and moving pictures are worth even more! Animations are the exact opposite of text on a page. Viewers connect with the drawings on an immediate and emotional level. Also, search engines take note when people stay on your site to watch your animation, giving your site better rankings.



Print

Strong design that catches attention
and enhances your brand

Design Graphic Art

Website Design

Clean, modern, mobile-friendly
designs made to sell your product

Easy Whiteboard Animation

Video

Different styles to showcase
your business message

Design Business Web Page

Whiteboard Animation

Eye-catching and fun animations that
will keep your web visitor engaged

Easy Whiteboard Animation

Illustration

Custom illustrations guaranteed to be
worth a thousand words each

Design Graphic Art

Custom HTML Emails

Custom emails engage your clients
with visually appealing graphics

Design Business Web Page

Logos

Logos that reflect and communicate
your business philosophy

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Other Fun Stuff

Ars longa, vita brevis —
(not enough hours in a day)

Design Graphic Art

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

We are the TOP explainer video
company in the industry.

Information for the city of Kenosha

Kenosha is a city in and the county seat of Kenosha County in State of Wisconsin. With an estimated population of 99,889 as of July 1, 2013,[4] Kenosha is the fourth largest city in Wisconsin. Kenosha is also the fourth largest city on the western shore of Lake Michigan, preceded by Chicago, Milwaukee, and Green Bay. Kenosha lies on the southwestern shore of Lake Michigan, 35 miles (56 km) south of Milwaukee and 50 miles north of Chicago. Kenosha is part of the U.S. Census Bureau's Chicago Naperville Joliet, IL IN WI Metropolitan Statistical Area.[8]Kenosha, decades ago a bustling hub of manufacturing, is today a bedroom community due to the ease of access to the Chicago Milwaukee corridor. According to county statistics, 49% of Kenosha's workforce commutes outside of Kenosha County to their positions. Many travel northward towards Milwaukee or south into the Chicago area. Kenoshans consider neighboring communities Pleasant Prairie and Somers to be suburbs of Kenosha.

 

 

Information for the state of Wisconsin

The rough isolation of Wisconsin's North Woods region is cut by part of the Gogebic range, from which much iron ore was extracted before 1965. Iron mining was resumed briefly in 1969 but has since stopped altogether. Sand and gravel, stone, and lime are other valuable mineral resources; zinc (as well as lead) is mined in the Driftless Area in the southwest. Important copper deposits were discovered in the north in the 1970s. The state's greatest natural resource since its earliest days has been lumber. Dense forests (white pines in the north, hardwoods elsewhere) once covered all except the southern prairie. While reckless exploitation in the late 19th cent. drastically reduced the magnificent stands, extensive conservation and reforestation measures have saved the valuable lumber industry, and today c.40% of Wisconsin's land area is forested.

 

The pulp, paper, and paper-products industrial complex in Green Bay and Appleton is one of the largest in the nation. The state's accent, however, is chiefly pastoral. One of the nation's largest dairy herds grazes here, and Wisconsin is the leading state in the production of cheese as well as the second largest milk producer (after California). After dairy products and cattle, the state's most valuable farm commodities are corn and soybeans. Other important crops are hay, oats, potatoes, alfalfa, and a great variety of fruits and vegetables. Food processing, predictably, is one of the state's foremost industries, along with the manufacture of machinery, which is centered in Milwaukee, Madison, and Racine. Other important manufactures are vehicles and transportation equipment, metal products, medical instruments and equipment, farm implements, and lumber.

 

Almost all Wisconsin's major industries are to be found within metropolitan Milwaukee, where the traditional brewing and meatpacking are rivaled by the manufacture of heavy machinery and diesel and gasoline engines. Wisconsin has numerous ports on the Great Lakes capable of accommodating oceangoing vessels. The superb harbor at Superior (shared with Duluth, Minn.) has sizable shipyards and coal and ore docks that are among the nation's largest. Tourism and outdoor recreation are burgeoning, and several Native American groups operate gambling casinos in the state; through casino enterprises the Winnebago tribe has become one of the state's larger employers.

 

How I Made A Fortune With This Whiteboard Animation Video Design  

The marketing consultant is the person who works out how to get traffic to your website and convert that traffic into sales -Kenosha Explainer Video Companies

 

 

7 WAYS TO DESIGN YOUR EXPLAINER ANIMATION VIDEO  

Kenosha Explainer Video Companies Articles

Choosing the Right Web Design Agency

 

Perhaps one of the most difficult aspects of creating and launching a new website is choosing the right web design agency. There are many, many design companies out there looking for work, and it can become a very stressful and difficult task trying to determine which designer is the right one for you.

 

This is a very important decision and one you can't take lightly, because, let's face it, this website will be the online face of your business. Because your website will be the first point of contact for many of your customers, the quality of your site will determine whether people choose to do business with you, or not. So, you're looking for a design company that will help you reach your target audience, in addition to helping you meet your business goals.

 

So how does one choose the right web design agency? Below we've listed some guidelines that may help you select your design company -

 

Are They Listening to You?

 

You know your business better than anyone else, because you're an expert in your field. So, you know what you're selling and you have an idea of how you'd like to present your product/service to potential customers. You can't work with a web designer who won't listen to your ideas. The purpose of hiring a web design agency is to use their expertise in putting your ideas into action - it's not for the designer to create their own project.

 

They Bring Their Own Ideas to the Table

 

Whilst it's very important that your web designer listen to what you have to say, you need to hire a designer who's experienced in design and has great ideas. Of course, you know your own business, but when it comes to your website you're looking for someone who knows design; you're not getting your money's worth if you hire someone who simply nods their head and produces exactly what you say. Your experienced, professional website designer should be able to bring some exciting and innovative ideas to the table.

 

Your Chosen Website Design Agency Has Its Own Marketing Department

 

This is very important, because you need more than a great looking website: you need a website that works! Make sure the agency you choose has developers, designers, and marketers; and with this brilliant combination you can be quite sure that your website will be not only professional, but effective.

 

They Know and Understand Responsive Design

 

The words ‘responsive design' may sound like a fad, but in fact it's the only way to design a website that works. Just ask Google! Be cautious, because if a designer suggests a separate mobile website, meaning they're not familiar with responsive design, then they may not be the right designer for your website. It's true that there are cases where it's advantageous to have a separate mobile site but, generally, the preferred solution is responsive design. As more and more people are using their mobile phones and tablets to conduct their everyday business, it's imperative that your website be optimized to cater to all devices. The right web design agency will understand the advantages of responsive design.

 

They Offer a Portfolio of Live Websites

 

The best way to determine whether a web design agency knows their business, or not, is to see the work they've completed; and by this we don't mean screenshots of home pages - you need to see the actual websites in action. Visit the sites they've designed and take time to look through their portfolio. If you're struggling to find anything you like, then they're probably not the right web design agency for you.

 

How Long Have They Been Operating?

 

To be experienced in web design, a good sign of an agency's ability is their longevity. Even though the Internet changes very quickly, you're not looking for a web design company that may not be around next year. There are many, many new web design companies being created, and there are just as many closing down, and that's why we say an agency's longevity is very important. The more experienced your web design company, the more adept they'll be at changing with the times and adapting to new Internet trends: this ultimately means the more likely they'll be around if you should need support with your new website.

 

Good Designers Understand Conversion

 

There's a lot more to an effective website than just having it look nice, and a good web design agency will include a team of designers who understand conversion. In other words, they know what makes a website convert, which means they're experts at layout, navigation, and calls-to-action. Having a great looking website doesn't necessarily mean it will convert to customers, so you need your designer to use proven methods when creating your website.

 

They're Experienced in Many Industries

 

Your website must stand head and shoulders above your competitors' websites - you don't want your website to be identical to theirs. You may think it advantageous if your web design company only worked with your specific industry, but it could in fact mean that your website will end up being indistinguishable from all other businesses in your industry. If you choose a web design company that works with various industries they're more likely to create a website that's unique: a website that will reach a large audience.

 

Your Designer Has Worked at Both Local and National Levels

 

If you choose a web designer who's only worked with local businesses, it could well be that your new website won't achieve big success. You need a web design agency that understands both local businesses and national brands. If your designer understands both audiences it's more likely your website will help you reach, and even exceed, your business goals. Therefore, choose a web designer who can think both small and big.

 

They Stay on Top of Modern Design Trends

 

It's very important that your web designer stays on top of both modern design trends and the latest technology, because the last thing you need is an old-fashioned looking website. Research shows that customers are more likely to trust your business if you have a modern website, and a good design company will incorporate new, innovative, and modern trends into their websites. Your web designer should be familiar with flat design, parallax scrolling, responsive web design, and other elements and styles. You don't necessarily need all the newest fads, but there must be a good balance between what's proven to work and what's modern.

 

 

How I Made A Fortune With This Whiteboard Animation Video Design

 

 

Kenosha Explainer Video Companies Articles

Choosing a Graphic Designer

 

So, you're in the market for a graphic designer! That's great, because if you need a graphic designer it's usually an indication that you've reached the stage of having an audience. Whether it's a company brochure, a new website, or a simple logo, choosing the right graphic designer can be confusing, and sometimes an impossible process. Basically, you check a designer's portfolio of previous work, then commit to paying for something you've never seen, all the while hoping that the designer you've chosen can capture your vision perfectly.

 

About Design

 

To achieve a great result, there needs to be a good-designer/good-client combination; and the way to be a good client is to know what you want. Even the most skilled graphic designer can't deliver what you want if you yourself are not clear on what you're looking for. So, if you're looking to employ the services of a graphic designer, there are things you can and should ask before making a final decision. Now that you've made the decision to use a graphic designer, you're looking for design that will perfectly represent your company. And the good news here is that you have plenty of options!

 

Review Previous Projects

 

Don't make the mistake of reviewing a designer's portfolio and visualizing your own work in one of their past projects. You want your design to be unique, so if you already have an idea about the feel or look of your design, perhaps complex and dramatic, or clean lines, then look for a graphic designer with a portfolio consistent in that type of design.

 

If, at this point, you're not sure what you're looking for, then be prepared: you should be able to provide samples of aesthetics and designs that you quite like, complete with detailed notes. If this is a complex task, like designing an entire website, do your research first. Provide samples of features you don't like and features you do like, and now you know what to look for in your potential designer's previous projects.

 

Arrange an In-Person Meeting

 

Today, most of our communication is conducted via email and text, but the best way for your potential designer to get a clear picture of what you're looking for is to have a one-on-one meeting. If it's not possible to meet in-person, the next best thing would be a video-based or Skype meeting. Once your designer can hear you explaining exactly what you're looking for, and you're able to hear them explain how they believe they can achieve this for you, then it's highly likely you'll quickly be able to come to an agreement.

 

Preparing for the Design Process

 

Because you'll be the one hiring the graphic designer, you need to make sure your interests are being protected; so, once you've narrowed down the designers, try to gain a clearer understanding of how the process will work. Regarding payment terms, consider payment terms upon milestones instead of hours worked; and regarding revisions, you need to ensure that multiple revisions are included in the process. Ideally, you'll be shown rough conceptual drafts of the designer's direction and ultimate intentions, and this will be extremely helpful in ensuring your project is heading in the right direction. Of course, it depends on your project, but these drafts might include basis wireframes, meaning rough sketches of the layout of a web design, or a mood board, which includes ideas of fonts, colors, and other aesthetics they may be considering. This way you'll be able to work together on basic design direction without wasting valuable time.

 

Thinking Long-Term

 

If you believe your project is just the first of many, then let your designer know: it will set the stage for future work. Obviously, the best client-designer relationships are long-term relationships, where the designer has a clear understanding of your branding and how it should be executed. This creates a great basis for communication, and a comfortable forum for editing and required discussions. If you have a comfortable working relationship with your graphic designer, you'll ultimately achieve better results. If you don't have this kind of relationship, it's certainly worth looking at other designers to find exactly what you're looking for.

 

 

 

Kenosha Explainer Video Companies Articles

"

There Are Different Types of Web Designers

 

Please see below for our definition of different types of web designers -

 

- Website Designer

 

Basically, a website designer is the Project Manager for your website design. It's the person who helps you determine the page layout, colors, text location, and graphics; plus, page navigation and how pages will cross-link to one another. In addition, your website designer may be the person who does the graphic art-work for your website, and they may do the computer programming: alternatively, this work would be subcontracted out to a programming specialist.

 

- Website Programmer

 

A website programmer is the person who gets the design from the website designer then creates the code that makes the site run. It's the programmer who makes sure your website works well for your visitors, which means that they're responsible for all the behind-the-scenes technical stuff.

 

- Graphic Designer/Artist

 

A graphic designer/artist is the person who creates the brand image for your website - you might like to consider this person as a visual artist, because they choose or create the graphics for your website, and this includes the logo, colors, page layout, illustrations, and so on.

 

- Internet Marketing Consultant

 

The marketing consultant is the person who works out how to get traffic to your website and convert that traffic into sales. It's the marketing consultant who ensures that your website and overall marketing strategy are compatible.

 

Bonus! If you're lucky, you may be able to find someone with expertise in all four skills!

 

Determining Who's a Good Designer, and What Their Charges Should Be

 

When choosing your designer, you first need to decide whether you prefer to work with someone locally, or whether you're prepared to work remotely over the phone and by email. The following tips may be helpful when choosing your website designer -

 

- Pay special attention to how much information the designer asks about your business. For them to work effectively for you they'll need to get to know both you and your business intimately. Unless they take the time to understand your business, how can they design a website that reflects you, your business, and your brand?

 

- Ask to see websites they've designed, and with this information you should know immediately whether you like their style, or not. Are they flexible in their designs, or is there a certain feel to all their sites?

 

- Did they just do the programming for these websites, or did they also do the layout design and graphics?

 

- Are they able to recommend a good graphic artist if they don't do graphic work themselves?

 

- Do they have a Website Planning Guide so you can work through the design together? It's very helpful if they do! Will all discussions and decisions be documented? Do they have a systematic, structured planning process that you can follow through the design phase?

 

- Do they have a thorough knowledge of internet marketing? It's imperative that the site they create for you will meet both your marketing and business goals. An attractive website is useless unless it's generating prospects and revenue.

 

- Be aware upfront what the designers' fees are, including the estimated total cost for the completed website. You'll probably need to discuss content and certain features of the website to enable the designer to give you a fairly good estimate; however, depending on their location and their expertise, you should expect to pay between $60 and $125 per hour. A simple, top quality business website with good layout and graphic design will cost between $2,500 and $5,000, and you should expect the price to be higher if you add a shopping cart, newsletter, blog, email address setup, auto responders, SEO, logo design, membership site, or if there are many pages to your website.

 

- Be clear on the payment process. Will you be required to make a deposit, and if so, how much? Will they bill you when certain milestones are reached, or will they invoice you monthly?

 

- Remember that your budget is your responsibility - not the designers, so make sure they stay within your budget. Pay attention if the designer keeps suggesting new add-ons that will only increase the cost of your website.

 

- Ask for contact details for their current and past clients, because you need to know how smoothly the design process was. You're looking for someone who not only has good project management skills, they also need good communication skills. You're also looking for someone who will listen to you and not just give their own advice. How was their customer service? You need someone who will return phone calls and emails in a timely manner.

 

- Will your designer be maintaining your website after the initial design and, if so, what will they charge for that service? There are designers who enjoy creating new sites but are not interested in maintaining them. If you have a virtual assistant who's skilled in website programming they may be able to maintain your website for a lower hourly fee. Be aware of the types of programming that are used in your website, and this will be helpful when you're looking for someone to update it.

 

- If your plan is to maintain the website yourself, ask your designer if they'll design it accordingly, making sure it's easily maintainable by a business owner. Your website could be designed on a blog/CMS platform, such as WordPress, which gives you the freedom to edit text and graphics.

 

- Ensure that your contract states very clearly that the copyright to the entire website belongs to you. Of course, this excludes stock photos and graphics because the original artist or photographer owns the copyright to those images. All coding work and all content, including graphics custom-created for you by someone else, should be owned by you.

 

- Regardless of whether you or your website designer registered your domain name, make sure the domain name is owned by you.

 

- Ultimately, you must be able to easily edit your own website, or have someone else do it for you, so make sure you request original, editable source files from your designer.

 

- Do you like your new designer, because you need to enjoy talking and working with them. Are they acting ethically with you? Are they focused on working on the task at-hand, or are they rambling and wasting your time? Do you find yourself agreeing with their values? Are they offering invaluable advice and insight about your website design?

 

- Be very clear with your prospective website designer about your deadline, and ask if they can meet it. You may find that you'll have to wait for your designer because most good website designers are booked for the next few weeks. If you're not clear about a specific deadline, work with the designer to establish an acceptable working deadline that suits both parties. This is especially important if you'll be writing the content for the website.If you're in the process of hiring a website designer it means you already understand just how crucial your website will be to the success of your business. Therefore, it's worth taking the time to interview as many potential website designers as is necessary to find a designer who's willing to listen to your thoughts and ideas, who has great advice of their own, who's prepared to work within your timeframe and budget, and who can create a website that positively reflects both you and your business.

 

"

 

You Can Find More Information at  http://animatedwhiteboardvideos.org/
and at Seattle Web Site Designer Small Business

Call Us Today at: 206-335-8528

 

Watch our Video Designs For Websites And TV Commercials below to see how we work for you.

 

 


 

Learn Exactly How To Design A Profitable Explainer Animation Video

 

 

Some history on the Website Design Services Industry

 

Website Designer

Web design encompasses many different skills and disciplines in the production and maintenance of websites. The different areas of web design include web graphic design; interface design; authoring, including standardised code and proprietary software; user experience design; and search engine optimization. Often many individuals will work in teams covering different aspects of the design process, although some designers will cover them all. The term web design is normally used to describe the design process relating to the front-end (client side) design of a website including writing mark up. Web design partially overlaps web engineering in the broader scope of web development. Web designers are expected to have an awareness of usability and if their role involves creating mark up then they are also expected to be up to date with web accessibility guidelines.

 

Web Designer Tools and technologies

 

Web designers use a variety of different tools depending on what part of the production process they are involved in. These tools are updated over time by newer standards and software but the principles behind them remain the same. Web designers use both vector and raster graphics editors to create web-formatted imagery or design prototypes. Technologies used to create websites include W3C standards like HTML and CSS, which can be hand-coded or generated by WYSIWYG editing software. Other tools web designers might use include mark up validators and other testing tools for usability and accessibility to ensure their web sites meet web accessibility guidelines.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

User experience design and interactive design

 

User understanding of the content of a website often depends on user understanding of how the website works. This is part of the user experience design. User experience is related to layout, clear instructions and labeling on a website. How well a user understands how they can interact on a site may also depend on the interactive design of the site. If a user perceives the usefulness of the website, they are more likely to continue using it. Users who are skilled and well versed with website use may find a more distinctive, yet less intuitive or less user-friendly website interface useful nonetheless. However, users with less experience are less likely to see the advantages or usefulness of a less intuitive website interface. This drives the trend for a more universal user experience and ease of access to accommodate as many users as possible regardless of user skill. Much of the user experience design and interactive design are considered in the user interface design.

 

Advanced interactive functions may require plug-ins if not advanced coding language skills. Choosing whether or not to use interactivity that requires plug-ins is a critical decision in user experience design. If the plug-in doesn't come pre-installed with most browsers, there's a risk that the user will have neither the know how or the patience to install a plug-in just to access the content. If the function requires advanced coding language skills, it may be too costly in either time or money to code compared to the amount of enhancement the function will add to the user experience. There's also a risk that advanced interactivity may be incompatible with older browsers or hardware configurations. Publishing a function that doesn't work reliably is potentially worse for the user experience than making no attempt. It depends on the target audience if it's likely to be needed or worth any risks.

 

Page layout

 

Part of the user interface design is affected by the quality of the page layout. For example, a designer may consider whether the site's page layout should remain consistent on different pages when designing the layout. Page pixel width may also be considered vital for aligning objects in the layout design. The most popular fixed-width websites generally have the same set width to match the current most popular browser window, at the current most popular screen resolution, on the current most popular monitor size. Most pages are also center-aligned for concerns of aesthetics on larger screens.

 

Fluid layouts increased in popularity around 2000 as an alternative to HTML-table-based layouts and grid-based design in both page layout design principle and in coding technique, but were very slow to be adopted. This was due to considerations of screen reading devices and varying windows sizes which designers have no control over. Accordingly, a design may be broken down into units (sidebars, content blocks, embedded advertising areas, navigation areas) that are sent to the browser and which will be fitted into the display window by the browser, as best it can. As the browser does recognize the details of the reader's screen (window size, font size relative to window etc.) the browser can make user-specific layout adjustments to fluid layouts, but not fixed-width layouts. Although such a display may often change the relative position of major content units, sidebars may be displaced below body text rather than to the side of it. This is a more flexible display than a hard-coded grid-based layout that doesn't fit the device window. In particular, the relative position of content blocks may change while leaving the content within the block unaffected. This also minimizes the user's need to horizontally scroll the page.

 

Web Design NAICS Index Description

 

541511 Web (i.e., Internet) page design services, custom

 

Some history on the Graphic Design Services Industry

 

Graphic Designer

Graphic design is the process of visual communication and problem-solving through the use of typography, photography and illustration. The field is considered a subset of visual communication and communication design, but sometimes the term "graphic design" is used synonymously. Graphic designers create and combine symbols, images and text to form visual representations of ideas and messages. They use typography, visual arts, and page layout techniques to create visual compositions. Common uses of graphic design include corporate design (logos and branding), editorial design (magazines, newspapers and books), advertising, web design, communication design, product packaging and signage.

 

Applications

 

From road signs to technical schematics, from interoffice memorandums to reference manuals, graphic design enhances transfer of knowledge and visual messages. Readability and legibility is enhanced by improving the visual presentation and layout of text.

 

Design can also aid in selling a product or idea through effective visual communication. It is applied to products and elements of company identity like logos, colors, packaging, and text. Together these are defined as branding (see also advertising). Branding has increasingly become important in the range of services offered by many graphic designers, alongside corporate identity. Whilst the terms are often used interchangeably, branding is more strictly related to the identifying mark or trade name for a product or service, whereas corporate identity can have a broader meaning relating to the structure and ethos of a company, as well as to the company's external image. Graphic designers will often form part of a team working on corporate identity and branding projects. Other members of that team can include marketing professionals, communications consultants and commercial writers.

 

Textbooks are designed to present subjects such as geography, science, and math. These publications have layouts which illustrate theories and diagrams. A common example of graphics in use to educate is diagrams of human anatomy. Graphic design is also applied to layout and formatting of educational material to make the information more accessible and more readily understandable.

 

Skills

 

A graphic design project may involve the stylization and presentation of existing text and either preexisting imagery or images developed by the graphic designer. Artistic pieces can be incorporated in both traditional and digital form, which involves the use of visual arts, typography, and page layout techniques for publications and marketing. For example, a newspaper story begins with the journalists and photojournalists and then becomes the graphic designer's job to organize the page into a reasonable layout and determine if any other graphic elements should be required. In a magazine article or advertisement, often the graphic designer or art director will commission photographers or illustrators to create original pieces just to be incorporated into the design layout. Or the designer may utilize stock imagery or photography. Contemporary design practice has been extended to the modern computer, for example in the use of WYSIWYG user interfaces, often referred to as interactive design, or multimedia design. Another aspect of graphic design is to have good research skills, analyzing a work of art and simultaneously seeing it in new ways. Graphic Design need skills such as power to convince the audience and selling the design. Communication is a key part in graphic design. The process of graphic design include the "process school" which is an approach to the subject that is concerned with the actual process of communication; it especially highlights the channels and media through which messages are transmitted and by which senders and receivers encode and decode. Semiotic School on the other hand, is message as a construction of signs which through interaction with receivers, produces meaning; communication as an agent. The process school is like the way in which a message is brought out to society.

 

North American Industry Classification System For Graphic Design Services

 

This industry comprises establishments primarily engaged in planning, designing, and managing the production of visual communication in order to convey specific messages or concepts, clarify complex information, or project visual identities. These services can include the design of printed materials, packaging, advertising, signage systems, and corporate identification (logos). This industry also includes commercial artists engaged exclusively in generating drawings and illustrations requiring technical accuracy or interpretative skills

 

Illustrative Examples: Commercial art studios
Independent commercial or graphic artists
Corporate identification (i.e., logo) design services
Medical art or illustration services
Graphic design consulting services

 

Graphic Design NAICS Index Description

 

541430 Art services, commercial
541430 Art services, graphic
541430 Artists, independent commercial
541430 Artists, independent graphic
541430 Artists, independent medical
541430 Commercial art services
541430 Commercial artists, independent
541430 Commercial illustration services
541430 Commercial illustrators, independent
541430 Communication design services, visual)
541430 Communication design services, visual
541430 Corporate identification (i.e., logo) design services
541430 Graphic art and related design services
541430 Graphic artists, independent
541430 Graphic design services
541430 Illustrators, independent commercial
541430 Medical art services
541430 Medical artists, independent
541430 Medical illustration services
541430 Medical illustrators, independent
541430 Silk screen design services
541430 Studios, commercial art

 

Some history on the Whiteboard Animation Video Services Industry

 

Whiteboard animation

Whiteboard animation is a process where a creative story and storyboard with pictures is drawn on a whiteboard (or something that resembles a whiteboard) by artists who record themselves in the process of their artwork. It is used in TV and internet advertising to communicate messages in a unique way.

 

Terminology

 

The term whiteboard animation comes from the process of someone drawing on a whiteboard and recording it. The actual effect is a time-lapse, or sometimes stop-motion. Actual animation is rarely used but has been incorporated. Other terms are video scribing, and animated doodling. These video animation styles are now seen in many variations, and have taken a turn into many other animation styles. With the introduction of software to create the whiteboard animations, the process has many different manifestations of varying quality.

 

Skills and techniques

 

Marketing and communication design

 

Marketing and communication design on a website may identify what works for its target market. This can be an age group or particular strand of culture; thus the designer may understand the trends of its audience. Designers may also understand the type of website they are designing, meaning, for example, that (B2B) business-to-business website design considerations might differ greatly from a consumer targeted website such as a retail or entertainment website. Careful consideration might be made to ensure that the aesthetics or overall design of a site do not clash with the clarity and accuracy of the content or the ease of web navigation, especially on a B2B website. Designers may also consider the reputation of the owner or business the site is representing to make sure they are portrayed favorably

 

Animation

 

Animation is the process of making the illusion of motion and the illusion of change[Note 1] by means of the rapid display of a sequence of static images that minimally differ from each other. The illusion—as in motion pictures in general—is thought to rely on the phi phenomenon. Animators are artists who specialize in the creation of animation. Animation can be recorded with either analogue media, a flip book, motion picture film, video tape, digital media, including formats with animated GIF, Flash animation and digital video. To display animation, a digital camera, computer, or projector are used along with new technologies that are produced.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

Video editing

 

The term video editing can refer to: The process of manipulating video images. Once the province of expensive machines called video editors, video editing software is now available for personal computers and workstations. Video editing includes cutting segments (trimming), re-sequencing clips, and adding transitions and other Special Effects.

 

Linear video editing, using video tape and is edited in a very linear way. Several video clips from different tapes are recorded to one single tape in the order that they will appear.

 

Non-linear editing system (NLE), This is edited on computers with specialised software. These are non destructive to the video being edited and use programs such as Adobe Premiere Pro, Final Cut Pro and Avid.

 

Offline editing is the process in which raw footage is copied from an original source, without affecting the original film stock or video tape. Once the editing has been completely edited, the original media is then re-assembled in the online editing stage.

 

Online editing is the process of reassembling the edit to full resolution video after an offline edit has been performed and is done in the final stage of a video production.

 

Vision mixing, when working within live television and video production environments. A vision mixer is used to cut live feed coming from several cameras in real time.

 

Animation creation methods include the traditional animation creation method and those involving stop motion animation of two and three-dimensional objects, paper cutouts, puppets and clay figures. Images are displayed in a rapid succession, usually 24, 25, 30, or 60 frames per second. Computer animation processes generating animated images with the general term computer-generated imagery (CGI). 3D animation uses computer graphics, while 2D animation are used for stylistic, low bandwidth and faster real time renderings.

 

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